Medicare vs. Medicaid Essay Example | Topics and Well Written Essays - 500 words - 1

Medicare vs. Medicaid - Essay Example It covers inpatient expenses such as rooms, meals and tests. Part B, known as supplementary medical insurance pays for necessary doctor, laboratory and some outpatient medical costs. It is financed by premiums paid by enrollees. Part C is the Medicare Advantage Program through which private plans provide benefits to enrollees. Part D is a prescription drug plan that covers some costs of drug and is extended to anyone eligible for Medicare. Taxes collected through the Federal insurance Contributions Act and Self employment Contributions fund the program. The government uses this to refund the services providers (Stanfield, Hui & Cross 2011). On the other hand, Medicaid is the second largest health insurance program that serves low income citizens. Each state has its own Medicaid eligibility criteria. Recipients include children under 6years and family income is at or below 133% of Federal poverty level, adults, elderly (over 65 years) and disabled persons who have no or no income and receive state assistance such as foster care assistance (Stanfield, Hui & Cross 2011). As mandated by the Federal government, Medicaid covers the cost of outpatient and inpatient care, family planning services, laboratory tests, X-rays, transportation, rehabilitation and physical therapy services. Payments by the State are made to the healthcare providers based on a fee for service terms or through health maintenance organizations. Then each state is reimbursed for a share of their Medicaid expenditure. Beneficiaries are exempted from copayments from family planning and emergency services. Both Medicaid and Medicare have had an impact on all stake holders. These programs have increased the number of citizens seeking medical and health services, therefore, is predicted growth in employment in the health sector. Demand for primary care is on the rise especially from physicians and nurses with advanced degrees. According to Stanfield, Hui & Cross (2011), as more

Phantom of the opera Essay Example | Topics and Well Written Essays - 500 words

Phantom of the opera - Essay Example In the book, the Phantom is described as a ghostly figure that did not have a nose and had a dressing resembling that of an undertaker. In addition, in the book, he is described as a very thin person, in fact a comparison is made to a skeleton. The Phantom possesses an ugly yellow skin, together with deep set eyes that glow in the dark (Leroux 13). The book denotes the Phantom to have been having 3-4 long black hairs which hung down from his forehead. In addition, the books describe the Phantom as having a head that constantly changed at will. In comparison to the movie, the Phantom is seen as a seemingly genuine and caring person. In contrast to the book, the movie brings out the Phantom as not that scaring and demon like (Joel). In addition, instead of a disfigured person, in the movie, the Phantom is seen as handsome shaped man that wore a beautiful white mask. In regard to the lair, in the book, it is described as being a dark area except for some area on the floor which had a shaded lantern. The lantern in the book shines on a gushing fountain set positioned in the wall (Leroux 19). The wall had water splashing down it, and the water disappeared under the floor. Furthermore, it also had black demons that stirred fires in the book. It is described as having a nightmarish darkness, including tapestries on furniture, walls, vases, candlesticks and flowers (Leroux 21). In the book, Daae is seen as seen to be in a chaise lounge, which is a simple bedroom that contained a mahogany bed plus cretonne hangings existing on its walls. In the book, the room basically looked like a funeral room. In comparison to the lair in the movie, it is portrayed as a beautiful place. The walls of the lair in the movie are seen as gray, though had candles placed everywhere that cast glow on the existing brick (Joel). In addition, the antique candlesticks plus the candelabras had been placed everywhere, books placed all around, silk curtains draped about, plus also had the art

Creating the Constitution Research Paper Example | Topics and Well Written Essays - 1250 words

Creating the Constitution - Research Paper Example The bill of rights is a vital constituent of American law and the government. It symbolizes culture and freedom of the United States of America (Beeman,23). The first three articles of the constitution are important in the land. They outline the three branches of the government, and states a set of regulations and rules these branches must follow. This ensures smooth running of the federal government. The American constitution was refined from the Articles of Confederation and Perpetual Union. It was initially ratified by the nine states only. The final draft was then penned by Jacob Shallus. The penned draft is found and displayed in the Records of Administration and National Archives of Washington, D.C. Creation of American constitution was a long process. It was difficult to persuade the 13 states of America to ratify the constitution. The draft was based on the separation of powers, federalism and provision of checks and balances (Riemer, 55). The details of blue print of the new government under the new constitution and which bound all the American states were: The article I of the constitution provided for the functions and separation of the congressional powers. The legislation created here is bicameral. It also outlined the qualification for one to hold an office. It also set methods of selection both the senators and the representatives. It also stated powers such as declaring wars and regulating interstate commerce. Article II provided the power to the president of United States to execute laws. The article II also limited the president’s term to four years a maximum of two terms in office. It stated the mechanisms of removing the president from the office. The constitution also set the modest powers of the president. The powers include negotiator of foreign treaties, ambassadors’ appointment, judges and other high rank officers. The most important power vested on him is the power of being the commander-in chief of the armed forces.

Finance research project Paper Example | Topics and Well Written Essays - 2500 words

Finance project - Research Paper Example To do the analysis about the current situation of the company a ratio analysis has been performed over the 3 years financial data of the companies. The various ratios that have been calculated are Profitability Ratios, Asset utilization Ratios, Liquidity (Solvency) Ratios, Debt Utilization Ratios and Market Value Ratios. We shall now discuss the various ratios in detail. These are the ratios which show the ability of a firm to earn profits (Profitability Ratios, 2010). It helps to calculate the profit earning capability of a company with respect to the sales, assets and other such expenses. The various ratios under this are: This calculates the amount of earnings for a company from every dollar of sales (Peaveler, 2010). This is calculated as net profit divided by the revenue or sales (Profitability Ratios, 2010). The higher the profit margin the better the company and its operations (Profitability Ratios, 2010). This ratio basically calculates the efficiency with which a firm uses its fixed assets to generate profits (Peaveler, 2010). This can be calculated by dividing the net profit by the total amount of fixed assets (Peaveler, 2010). The higher the ROA the better the company and its management are (Profitability Ratios, 2010). This ratio calculates the profit that a company is earning over the investment of shareholders (Peaveler, 2010). This can be calculated by dividing the net profit by the total shareholders equity of the firm (Peaveler, 2010). The higher the ROE the better the company is (Profitability Ratios, 2010). These ratios tell the management how well they have been using their assets to generate sales (NIMS, 2010). They give valuable insight about the internal operations of the firm and thus the management could take the required steps to improve the same. The various ratios have been discussed hereunder: This ratio indicates as

Human and Animal Interrelationships from Domestication to Present Term Paper - 2

Human and Animal Interrelationships from Domestication to Present - Term Paper Example Also, Romans relied on various provinces they had acquired after wars for agriculture yet most of their focus was on Italy which was quite suitable for a wide variety of crops (Jhonston 55-56). Also, many Romans during the era were fond of purchasing Italian crops. Furthermore, land ownership was the means to constitute a part of the aristocracy in Rome; the more land a person acquired to higher his esteem in society and politics was. Even the brave soldiers were allocated land as rewards for their services. Land was also the sole factor behind slave labor since men were enslaved to work of these fields. Thus, agriculture was the dominant factor behind every aspect of Roman life and the paper aims at exploring how the Romans farmed to understand their values more. In order to understand how the Romans farmed, it is significant to study the phases in which these Romans evolved. Back in the 5th Century, there were small pieces of land owned by families in Rome. However, by that time the technique of crop rotation had become popular and Romans were indulged in estates to further enhance their wealth. Furthermore, the interactions amongst Romans and other advanced nations like Greece had improved already which also contributed towards perfecting the agricultural techniques to reap better crops. During the early empire era, the agricultural practices in Rome were at its peak and there was immense efficiency in the crops yield. Studies indicate that farms in Rome can be classified in three different forms. Smalls farms constituted an area of 18-108 iugera while medium range farms were around 80 to 500 iugera in size. However, large estates constituted an area as large as 500 iugera (Jhonston 33-34). Thus, those peasants who owned small sized farms didn’t have the technology or the resources to earn a living via their lands. The wealthy land owners saw it as an opportunity and bought lands from the

Media and Entertainment Essay Example for Free

Media and Entertainment Essay The importance and popularity of media is ever growing. Media has become indispensible in everyday life, be it personal life or business, trade or work. Conventional media like cinema, television, radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels have created immense competition in the entertainment and media field. Video games and portable audio – video devices have intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of new media call for impressive content creation for catering to every segment of the population. The escalating economic growth in India with a remarkable percentage of youth in the population who have high earning capacity and more disposable incomes and the upwardly mobile middleclass make the entertainment and media sector more promising and demanding. Profile of the current youth with lesser attention span and the easy availability of affordable entertainment have created the challenges of attracting and retaining audience and clients. Multiplex cultures, variety of entertainment choices available, profitability and potential of space-selling in media houses, embedded advertising, marriage of animation and visual technologies are all signs of the advanced state of development in media and entertainment. New Technologies and the high costs involved in production and distribution of media content have justified corporate entry into cinema production and ntertainment production. This has given â€Å"Industry Status† to this field. This paper recognises the status of entertainment and media as a powerful service sector and highlights the need for adopting unique content creation and marketing strategies for enriching and enhancing the experience of the audience and clients. Moreover, the paper identifies the potential of these services that could be exploited for the benefit of the customers as well as to promise high returns for the Investors and Media and Entertainment houses. Content Creation and Entertainment Quotient in the current Media Scenario Introduction: â€Å"And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life†¦ † -Walt Disney The very purpose of human life boils down to fulfilling the humane needs which include both physical and psychological needs. Media and Entertainment is the field that caters to the psychological or cognitive needs of the media customers. The importance and popularity of media is ever growing. Media has become indispensible in everyday life, be it personal life or business, trade or work. The Media and Entertainment industry consists of the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms. Conventional media like cinema, television, radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels have created immense competition in the entertainment and media field. Video games and portable audio – video devices have intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of new media calls for impressive content creation for catering to every segment of the population. The Indian Entertainment and Media (EM) industry has outperformed the Indian economy and is one of the fastest growing sectors in India. However, the future of this industry depends largely on the growth of Indian Economy. The Indian Economy is growing at a fast rate, with increased personal income of people who are spending more on their entertainment and leisure activities. Media and Entertainment Customers: Media and entertainment customers have no inhibitions to switch over their sources of entertainment and information, if they feel that their current entertainment provider does not stand up to the mark. Winning customer confidence and support becomes all the more crucial for this industry which could create deeper impressions and have greater impact on the inerasable minds of the customers. Radio, Television, Internet, Print, Movie, Music, Novels and News Media should live up to the fantasy, expectations and requirements of the viewing, listening and reading masses, who seek these media to fulfil their individualistic needs, based on their specific lifestyles, backgrounds and mood swings. The escalating economic growth in India along with a remarkable percentage of youth in the population who have high earning capacity and more disposable incomes and the upwardly mobile middleclass make the entertainment and media industry more promising and the demand for entertainment is going to steadily see an upward trend. Profile of the current youth with lesser attention span and the easy availability of affordable entertainment have created the challenges of attracting and retaining audiences and clients. Success totally depends on how original, quick and entertaining the content offered by these media is comparatively less. In media and entertainment, only the content that provides the highest degree of gratification can win over the media customers. Media Content and Entertainment Quotient: In media production and publishing, content refers to information and experiences that may provide value for an end-user or audience. Content may be delivered via any medium such as the internet, television, audio CDs, cinema, newspapers and magazines as well as live events such as conferences, stage performances and interactive audio video platforms. â€Å"Content† is the word used to identify and quantify various formats and genres of information as manageable value-adding components of media. Entertainment Quotient is the degree of gratification the customers receive or experience through the content provided by Media. Better the quality of content provided, higher will be the degree of gratification experienced. Hence, media content and entertainment quotient are directly related to each other. Media Production and delivery technology potentially enhances the value of content by formatting, filtering and combining original sources of content for new audience with new contexts. Media must understand its responsibility to spread optimism and hope in all aspects of life, especially during times of natural disasters like floods, tsunami, earth-quakes or man-made disasters like terrorist attacks, economic meltdowns, political crisis or any such critical situation apart from its vital role in offering information, education and entertainment. It is very essential for media to realize that its content on such events are just not a focus on the problems, but on the possible ways for prohibition, prevention and rescue. The fact that media can and should make such shift is reflective of its evolution globally. Content provided by media should be of value, relevance and provide entertainment to the ultimate customers. Contemporary Role of Media and Entertainment: Media is changing from being an informer to being a companion. Right from children to elders, people of all ages and classes have something to look for in all the media. All have started looking at media, be it the television, radio, newspaper or the internet as a source of not only entertainment, but also as a source of knowledge and exposure. Media have got themselves into the roles of friend, philosopher and guide and recently as an activist. This being the status, there is a vital need for the highest quality of the content that are provided by these media to be at par with the expectations of all segments of audience and provide high entertainment quotient to them. In many areas, media content is already playing a very active role in providing prescriptions to consumers. From being just a provider of news, the media today is a source of knowledge and offers forums of interaction where consumers can seek advice on health, beauty, home care, decor, travel etc. All these play a major role for their life style changes, and hence we have a majority of the people following a commonly seen style and changed culture. The viewer becomes the consumer who modifies his or her life to go with the characters portrayed by them. Audio-visual medium do have a salutary impact on the knowledge, attitude and acceptance of the viewers. Media do influence people as much as home, neighbourhood, peers in school / college / office etc. The Media and Entertainment industry is moving from the well known status of Mass Media to Mass-personal Media. Future of Indian Media and Entertainment Industry: The FM radio sector was opened up for foreign investment with 20 percent FDI being allowed. As a result the radio sector is expanding rapidly with forecasted growth rates of 32 percent per annum. In the print media segment, 100 percent FDI is now allowed for non-news publications and 26 percent FDI is allowed for news publications. Internet advertising is expected to go up from one percent to three percent of the total Media and Entertainment revenues by 2014. Music and Gaming are expected to grow at 32 percent in the next five years. With multiplex culture, watching film has become a status symbol. Television is witnessing a steady in growth and is likely to go further in future. Indian Television market is likely to grow at an average annual rate of 16% to reach 46,922 crore rupees by 2012. The historical data and the current trend in media industry imply a definite surge of demand and healthier competition in the days to come. Exciting new developments in the technologies used in this industry are taking place. Animation, Multiplexes, new distribution channels and the use of Internet are redefining the entertainment industry. All these factors will favour further growth of this industry in India. India is poised to enter the period of immense growth in this industry. Strategies for Success in Media and Entertainment Industry: The Mantra for attracting and retaining audience for all media is â€Å"provide quality content and increase the entertainment quotient†. Updated, contemporary, relevant, creative and informative content can take the media a long way. This is the basis for establishing, surviving, growing and conquering in the dynamic media industry. Competition is high and tough. The sources available for entertainment and information are many and easily accessible. This being the status, â€Å"survival of the fittest, fastest and the most creative† is the lifeline of media content at present. The challenge for communicators and marketers is to create and identify opportunities that can make the content all the more impressive. Today more and more battles are not as much for market share as for a share of the consumers’ wallet. Media consumers are very vulnerable and prone to be poached by more innovative and consistent content providers. Media products, being intangible can have only cognitive and psychological impact on their consumer. Hence, it becomes more important to provide high quality content which is much better than the competitors’ and thus ensure high entertainment quotient, which is the ultimate aim of any entertainment content. This in turn will aid in attracting, maintaining and enhancing the audience for the particular media. Further, this will ensure the growth potential of the media. Media are not averse to content tie-ups to create media multiplier effect by increasing the touch points. Media observers agree that cross-media tie-ups have become a compulsion, rather than a choice. Thus, convergence of media has become indispensible and is the most plausible route for reaching out to more audience or end-users. Mobile telephones, 3G wireless services, DTH (Direct To Home television), HDTV (High-Definition Television) and the Web, all require content to be converted to multiple formats in order to be offered to a multitude of consumers from various national, cultural, economic and social backgrounds. Media companies agree that tie-ups are not a cost-saving mechanism, rather, it is more about expanding the visibility and pooling the strengths of the two mediums. The content synergy assures prospective audience. There has also been a change in the mindset of publications, be it in print or internet or television. They have realized the importance of providing news and information to the audience, without worrying about the source. Earlier, media houses would stress exclusive reportage. Now, they are willing to give due credit to the source publication as well as the journalist. This is a welcome transition, since it is an optimistic way to reach out to the dedicated and loyal audience who seek out entertainment and information only from certain specific media which they prefer. Stereotyped, mundane and pessimistic content are likely to reduce the entertainment quotient apart from having negative impact on the audience. Ultimately, customers carry along only experiences and memories and satisfaction along with them when they make use of any media for entertainment or information. Only carefully crafted content can enhance these experiences, satisfaction levels and entertainment quotient of media consumers. Conventional cinema and television media had been providing slow paced, socially relevant content to target audience comprising of all economic strata. The amounts of money and marketing involved were small and the industry had been more of monopolistic. The scenario now is entirely different with resurgence of widescreen, stereo, surround sound and digital cinema becoming better and affordable by all. Currently, big production budgets and expensive equipments are being used as the recipe for creating quality entertainment, capable of reaching millions of audience. Especially in India, the entry of Hollywood films has created intense competitions and also has enhanced and diversified the expectations of the local viewers. Dubbing and releasing of Hollywood and other foreign movies in vernacular languages has intensified the entertainment quotient sought by the consumers. The degree of challenges in newer technology adoption, costs and risks involved are higher as far as cinema and television are concerned. Television content production venture is top venture in the media world.

Events Management Report on Fan Expo - Canada Essay Example for Free

Events Management Report on Fan Expo Canada Essay This report has been commissioned by James Armstrong of Hobby Star Marketing to critically analyse and evaluate the Fan Expo Canada event. A general overview of the event will be provided as well as the event category it falls under and the implications of this. The event will then be analysed in terms of its social impact, the stakeholders involved and economic implications. This report is limited to the event information available on the internet and in the prescribed text for theory based arguments. This report aims to advise Hobby Star Marketing on the current and future states of their event and as related to tourism theory, what impact this may have on social and economic factors, as well as impact on event stakeholders as a whole. In conclusion recommendations will be put forward as to the best approach for event organisers to take in the future to ensure all stakeholders are kept satisfied as well as the wider community. 2.0 Description of EventFan Expo Canada is held annually at the end of each summer in Toronto Canada and features three days of non-stop festivities in the areas of video games, anime, science fiction, horror and comic books. The expo has been running for 12 years with its name recently being changed from the Canadian National Expo. Fan Expo is held primarily in the Toronto Metro Convention Centre and last year boasted over 37 000 admissions. Fan Expo is a unique event targeted to a specific range of markets. Having been dubbed in the past the Nerd Prom, the Fan Expo draws visitors from all around the globe to Toronto Canada, enhancing awareness of the region and its status in gaming, anime, science fiction, horror and comic book realms. Due to these factors it is suitable to classify this expo as a Hallmark event. This type of event is typically defined as a major one time or recurring event of limited duration developed primarily to enhance awareness or appeal and profitability of a tourism destination in the short or long term. In order to obtain success such events rely primarily on their uniqueness, status or timely significance to create both interest and to attract attention (Ritchie, 1984, p.2; Getz 1997 pp.5-6 in Allen et al. 2005). Fan Expo is highly significant to its target markets and provides the host venue, community and destination as a whole with a competitive  advantage over other conventions of a simu lar nature in North America (third largest event of its kind in this region) (Hobbystar 2006). 3.0 Social Impact 3.1 Social BenefitsAll events have a direct social and cultural impact on their participants and sometimes on the broader host communities (Hall, 1989; Getz, 1997 in Allen et al. 2005). In terms of the Fan Expo, the social impacts are expansive and many benefits come to fruition as a result of the event taking place. One in particular is the validation of community groups associated with the event. A positive impact can be seen here through the acknowledgment of local comic book artists, with the talents of the normally ostracised minority being recognised and applauded at an international level. As the community is one of the major event stakeholders, not only are these groups validated but further encouragement of community participation also results due to the overwhelming achievements of specific community members. Social constancy and community pride are again other factors that result in benefits to the community of Toronto. Fan Expo brings tourists from all over the world to one epicentre of likeminded people. Through this experience the local community may volunteer and band together to present their city in the greatest state possible to expo visitors. The impact this effect has on the tourists is also significant as it encourages migration attractiveness as well as an increased positive image tourists have about the city of Toronto. This has a two fold effect as the community also notes the economic gain of for example encouraging a major video game expert to relocate to Toronto (stronger and more competitive local economy). In retrospect the community is more socially aware of itself and its visitors and is more likely to retain and develop higher visitor rates due to its strengthened welcoming culture. The convergence of these likeminded industry experts also facilitates an arena for the development of new ideas and partnerships both within the industry and between expo visitors. Tourists that bring already existing ideas to the expo then can have that idea realised through the resources of local and visiting industry experts (i.e. a gaming designer that wants to  sell his or her idea to a major video game corporation). The potential for economic growth due to this convergence is quite extraordinary. 3.2 Social Costs Of the research conducted about what social cost Fan Expo has had to the local community, one common theme that was realised was the apparent facilitation of strongarm tactics. In an overview of what was discovered, local comic book retailers were being forced by expo organisers either feature solely in their expo (not other competing expos) or not feature at all. The local community backlash from this decision was quite significant with many key industry leaders in the community moving to boycott the Fan Expo event. The ramifications of this monopolistic type approach on the community can cause not only resentment towards event participants and tourists, but also commodification of the event because of the lack of attendance of original industry leaders and pioneers (eg. instead of the creator of the comic book The Phantom attending in person, Fan Expo constructs a video montage of the comic book creator and his work instead). This can cause dissonance between fans and organisers as what was once expected and a major highlight of the event is now replaced with a display that for most fans, the information presented is not uncommonly found on say the internet. On a whole, community resentment for the event taking place in their city can occur but also tourist resentment for the visiting the destination in the future is also a possibility. Social consequence such as criminal activity may occur as a result, specifically if some visitors have travelled a significant distance to attend the event. 4.0 Stakeholders In regards to the stakeholders for Fan Expo Canada, a number of categories can be used to separate the role and objectives of each. In terms of the host organisation, the Toronto City Council is a major figurehead as the support from local government for funding and other regulatory and staffing concerns is vital to the success of this event. Hobby Star Marketing as a corporation is also another obvious stakeholder as they are the primary event organisers and have substantial amounts of  resources injected into fate of this event. The Toronto Metro Convention Centre is also another key stakeholder as the event is being held at their premise. Their objectives for the event will be to ensure their function areas function as they should throughout the expo as well as working closely with Hobby Star to ensure all logistical requirements are executed without delay or error. Toronto as a community is also a primary stakeholder as its involvement and expectations for the event are additionally significant. For Hobby Star, their understanding of the local community is a key factor for the event to be a success. Specifically in this case, the understanding of local community comic book or gaming groups and societies will enable event organisers to develop the event to cater for the needs of these groups. Furthermore representatives from these groups could provide recommendations and assistance for future event ideas. In doing so the community expectations can be more accurately met and overall dissonance of the event significantly reduced (Allen et al. 2005). In terms of the media, local television, radio and print associations are also termed stakeholders as they have been invested in and have also dedicated resources to either cover the event progress or advertise the event in the weeks leading up. Due to the events widespread appeal, web media would also be considered an important stakeholder as accurate information needs to be communicated to tourists planning on attending. Web media is also important to monitor because as noted earlier, backlash or community opinions are not contained within the community when the web is involved, and negative impacts can occur quickly through use of the internet. Other stakeholders include event staff, volunteers and centre management and staff. Their role is to ensure the event plan is executed effectively and their presence as a required resource must also be nurtured through not only being catered for and looked after during the event, but also recognition for their contributions once the event has ended. One way this is performed is by volunteers being given free access to any event over the three days before and after their allotted shift time (Happy Star 2006). For any event  to be truly effective, the vision and philosophy of the event must be shared by all of the team (Allen et al. 2005). The participants of the event which include guest speakers, retailers, performers, industry professionals and the general public are also significant stakeholders. To make the event memorable and meaningful, the event manager must ensure all of these figureheads are satisfied in terms of what they want to get out of the event, which includes their physical needs of comfort, safety and security. At Fan Expo in 2006, it is the 40th anniversary of the birth of Star Trek and the key guest speakers are two famous stars from the original television series. Their involvement and satisfaction of how the event is run and managed will be reflected on how well they address the audience and subsequently the level of enjoyment the spectators receive. 5.0 Economic Analysis The economic standpoint in regards to events is the make or break factor events must generate revenue to be successful. Therefore one of the most important impacts is the tourism revenue generated by an event (Allen et al. 2005). External visitors not only spend money on the event itself such as tickets and merchandise but also on items such as travel, accommodation and other goods and services available in the host city. This economic influx is sometimes depended on in many smaller communities however in the case of Toronto, effective tourism can result in visitors that are in town for the event to extend their stay and consequently increase spending (Allen et al. 2005). As described in Section 3.1, many business opportunities are possible through the interaction of local and visiting industry members. Furthermore their interaction with the local community and its economy may also give way for tourists to increase stay or indeed make a bid to stay permanently. For the expo, this could mean opportunities for more qualified industry leaders to be a part of the planning process for the following years expo. The overall benefits for Fan Expo could include for example the cast voices for the latest Star Trek game to be sourced and recorded in Toronto due to Microsoft Games setting up headquarters after negotiations. In hindsight whilst the  majority of the Fan Expo is based around a market and display type setup, there are also many exclusive forums and networking conferences that occur over the weekend to further facilitate the creation of business opportunities (Hobby Star 2006). Higher rates of employment can also result from this event employment requirements for Fan Expo itself but also local industry members showcasing their talents then being offered work at a major firm. This can also have a negative effect as the local talent is snapped up and shipped out to other cities or countries, possibly damaging the part of the local economy they were once involved in. On the other hand if nurtured the community member could leave to gain more knowledge then return to the city, bringing with them a wealth of knowledge and experience that could significantly increase the economy of the city and region. On the agenda of negative economic impacts, opportunity cost can clearly be linked to the issues described in Section 3.2 in regards to strongarm tactics allegedly being used by Hobby Star Marketing. With retailers being forced to choose between festivals, the chance for economic gain is lost. Spectators that cannot attend the Fan Expo are left with no alternatives to view and purchase expo items and retailers in general loose out because of reduced exposure. This consequently forces retailers to ascertain which festival would be more financially beneficial to them, hence reducing exposure and possible loss of business opportunities. As stated in Section 3.2 this can generate a negative reputation for Happy Star and the Fan Expo in general and have many negative social and economic impacts. 6.0 Conclusions This report has provided an overview of the Fan Expo Canada event and classified into the Hallmark event category. The event was then analysed in terms of its social impact, the stakeholders involved and economic implications. This report has found that Fan Expo appeals to a unique market and draws visitors to the town of Toronto. It has outlined relevant stakeholders and their goals and found that increased integration of local community groups with the planning process of the expo could be beneficial to future success and reduced dissonance. This report described the importance of economic planning and how decisions that are made in the best interests of the event may not be in the best interests of the wider community. This report aims to advise Hobby Star Marketing on the current and future states of their event and as related to tourism theory, what impact this may have on social and economic factors, as well as impact on event stakeholders as a whole. In conclusion recommendations will be put forward as to the best approach for event organisers to take in the future to ensure all stakeholders are kept satisfied as well as the wider community. 7.0 Recommendations In hindsight to this report, the following recommendations are made:Increase communication with community industry leaders to ascertain the best approach in organising the event so maximum exposure can be generated. Further develop networking events at the expo and facilitate the creation of business opportunities and discovery of new talent in the local community. Promote to industry leaders the benefits of setting up operations in the community and tie this in with a major showcasing of their products at the following years expo. Work closer with Toronto City Council to further promote local and regional tourism to increase longer stays and increased economic activity. Reduce dissonance by operating competitively and ethically with other expos. List of References Allen, J OToole, W Harris, R McDonnell, I 2005, Festival and Special Event Management, John Wiley Sons, Milton. Hobby Star 2006, Fan Expo Canada, viewed 20 August 2006, Getz, D 1997, Event Management and Event Tourism, Cognizant Communication Corporation, New York. Wikimedia Foundation 2006, Fan Expo Canada, viewed 6 August 2006,